The Ends Game
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.The seventh book in the Management on the Cutting Edge series--for business professionals looking to do deliver excellent customer service… Celý popis ↓
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The Ends Game
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.The seventh book in the Management on the Cutting Edge series--for business professionals looking to do deliver excellent customer service while maximizing value and revenue.Would you rather pay for healthcare or for better health? For groceries or nutrition? For school or education?
A theater performance or entertainment? A car or transportation? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes).
They examine companies such as:Dollar Shave ClubRent the RunwayNetflixSpotify-
Parametre
- Výrobca
- MIT Press Ltd
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