The Brand Book
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate… Celý popis ↓
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Popis The Brand Book
The Brand Book
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.
The final chapter includes handy templates and checklists to help you develop your own brand.
Parametre
- Výrobca
- Quercus Publishing
- Autor
- Daryl Fielding
- Počet strán
- 232
- Rok vydania
- 2022
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