Small Big - Martin Steve
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, th… Celý popis ↓
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Popis Small Big - Martin Steve
Small Big - Martin Steve
At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.
Parametre
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