Mastering Public Relations 2nd Edition - Anthony Davis
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR o… Celý popis ↓
Porovnanie cien Mastering Public Relations 2nd Edition - Anthony Davis
Popis Mastering Public Relations 2nd Edition - Anthony Davis
Mastering Public Relations 2nd Edition - Anthony Davis
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.
It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
Parametre
- Autor
- Anthony Davis
- Jazyk
- anglické
- Počet strán
- 240
- Rok vydania
- 2007
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