Cracking the Ad Code Goldenberg Jacob
Do you need to produce successful creative ideas in advertising? For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. If so, then you need this bo… Celý popis ↓
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Popis Cracking the Ad Code Goldenberg Jacob
Cracking the Ad Code Goldenberg Jacob
Do you need to produce successful creative ideas in advertising? For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. If so, then you need this book.
Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. This is essential reading for advertising professionals working for agencies and in marketing and communication departments.
It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Parametre
- Výrobca
- Cambridge University Press
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