Brainfluence Dooley Roger
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Analysts use this to measure a co… Celý popis ↓
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Popis Brainfluence Dooley Roger
Brainfluence Dooley Roger
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
Parametre
- Autor
- Roger Dooley
- Počet strán
- 304
- Rok vydania
- 2011
- Jazyk
- anglické
Podobné produkty
Brainfluence Dooley Roger
Conversations with Roger Scruton Dooley Mark
Dooley Jenny
Silvering - Dooley Maura
Discoveries Dooley Tim
Grammarway 1 Dooley Jenny
Grammarway 2 - Dooley Jenny
Grammarway 3 Dooley Jenny
Grammarway 4 - Dooley Jenny
Roger Moore: A bientotMoore Roger
ROGER MOORE BIENTT MOORE ROGER
