Ariely, Dan
A marvelous book... Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. thought provoking and highly entertaining.--Jerome Groopman, New Y… Celý popis ↓
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Popis Ariely, Dan
Ariely, Dan
A marvelous book... Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. thought provoking and highly entertaining.--Jerome Groopman, New York Times bestselling author of How Doctors ThinkAriely not only gives us a great read; he also makes us much wiser.--George Akerlof, 2001 Nobel Laureate in EconomicsRevolutionary.--New York Times Book ReviewWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
From drinking But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
Parametre
- Výrobca
- ARIELY, DAN
- Autor
- Dan Ariely
- Počet strán
- 336
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